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About Me

I’ve worked with all types of business—small, large, and everything in between. Whether you’re an emerging entrepreneur or an established enterprise, I will help you succeed.

Kelly Lerbekmo in Pixar Art Style

“I know! I would love to look like my illustrated self all the time!”

Hello, I’m Kelly Lerbekmo

I’m a passionate and driven individual who believes in following standards that deliver high quality results. 

My greatest strength: the ability to communicate a clear and strong message using proper layouts, impressive graphics, inspiring typography and functionally creative online interfaces.

My specialties: graphic and web design, illustration (AI generated as well), front-end development, web and application analysis, basic search engine optimization, lead generation and marketing automation.

“You can’t manage what you can’t measure” is a quote that I strongly believe in when marketing your business. I also believe that to be successful you need to adhere to six simple rules. It’s why I’ve written the Six Equal Sides of Success (as seen on this page). This also describes a lot about me.

When it comes to my career, I’ve never been interested in anything other than design, marketing, and development. I have dedicated my entire career to this, graduating with a degree in Visual Communications (major in Graphic Design and Illustration) in 1996. I still love what I do as every project brings the requirement of new creative ideas.

The first year of my career, I learned how to design, develop and hand-code websites. Having so much experience in both Web design and Graphic design helps me bridge the gap between both forms of marketing.

I have worked for many companies, starting with a Design Agency on Granville Island, then I worked for many tech companies in their marketing and IT departments, primarily as a senior designer/developer (marketing assistant in some cases). After having my son 8 years ago, my husband and I moved from Chicago to Penticton where I began my own business and I’ve been doing that since 2015.

Kelly Lerbekmo in Pixar Art Style

“I know! I would love to look like my illustrated self all the time!”

6 Equal Sides of Success

There are six equal sides of success. Whether it be for a company or individual a successful company will equal successful people and vice versa; successful people will equal a successful company. It is through invaluable lessons that I’ve learned, recognized and practiced in my 25+ years experience that leads me to where I am today. These are solely my thoughts and opinions.

1) The ‘Right Attitude’

Common characteristics for a great attitude are: Open-minded, Down-to-Earth, Professional, Respectable, Strategic, Driven, Persistent, Dedicated, Balanced & Resourceful. The ‘Right Attitude’ can work with and embrace change while respecting and learning from the past.

2) Internal Communications & Teamwork

When groups of people are trying to accomplish the same goal, ideas on how to achieve them need to be shared and collaborated upon. A company’s Business Model and Vision should be regularly communicated so that employees, customers and shareholders always understand the company’s direction.

3) Effective Marketing & Brand Communications

To drive interest and brand recognition, it is important to stay on top of industry trends and effective marketing techniques so that you can create intriguing messages and creative campaigns. Ensuring growth and success of your campaigns through campaign management with marketing automation and web analysis is essential.

4) Sales and Customer Relationship Management

Displaying genuine pride, belief and excitement in what you’re selling will make your customers feel relaxed and confident. Managing those relationships through the entire sales cycle with a CRM tool makes everyone’s work-life more organized and easier to manage.

5) Technical Understanding, Development & Support

Experience in developing and programming or having the technical understanding of it always helps support successful project management and planning.

6) Great Mentorship and Coaching

Having a supportive and approachable coach and/or mentor to help guide individuals in need of advice is imperative. Whether you are the coach or you have them in your company, having these individuals or being one, helps build solid foundations for success.

Email Me

kelly@pentone.ca

Phone

1-250-488-4817

Address

Penticton, British Columbia
*please call for exact address

Let's Work Together

Feel free to reach out with any questions, or to book a consultation session. I’d love to hear from you!

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